Although there are many mediums that can be used in an ad campaign, an integrated advertising campaign can be one of the best ways to get your message across as it spreads it quickly and through a variety of mediums that can hit your target demographic at a variety of levels.
A great example of this is McDonald's A to Z campaign in the UK that is designed to reassure parents about the high quality of their food, their dedication to corporate social responsibility, and more.
“Everything from our ingredients to our people. Discover what makes McDonald’s.”
In a 60 second television spot, they have children, their parents and farmers interacting with each letter of the alphabet to show case behind the scene stories.
The campaign is carried over through print ads and trayliners
on the side of trucks
And finally with the a-z.mcdonalds.co.uk website which carries over the same feel and vibe as the rest of the campaign.
It's an effective campaign because there is consistency and it shows how the more conventional forms of media can drive traffic to the website which provides a more in-depth and comprehensive format for the message they are trying to deliver.
Good find, Jorgianna.
ReplyDeleteWhile I agree this isn't the most exciting ad. Some elements are quite inventive. I wonder if you noticed how the background elements moved at different rates as you moved your mouse from the left to the right of the screen.