The popular shoe company Aldo has created an online promotion where you play three games to win the chance of free shoes for life (2 pairs a year for the next 25 years).
http://www.aldoshoesforalifetime.com/
The site lets you play three different games of chance and each time you pick your 'lucky shoe' and hope you win.
It's an effective promotion for both the consumer and the company because after the player has played all three games they are given a coupon for a fifteen percent discount (if they win all three games), which allows them to feel like they got something of worth while encouraging purchases since the coupon comes with an expiration date.
The website is also really cute and a great way to promote the new shoes for the season. I know I saw a few on there that I ended up searching for at their online store since I hadn't seen them before.
It's a fun and effective way to promote their shoes while also giving back to their loyal customers. What do you guys think?
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