Bell Social Portrait

Bell Canada's "Social Portrait" is an interactive campaign that the company is using to showcase themselves as a social media connector.

If you give their program permission, they will use personal facebook or twitter data to create a portrait made up of typography to construct an image of your digital life.

The app uses tweets and status updates to create a profile picture that is unique to each user. You can customize, download or share your social portrait and every time you make a change to it during it's creation while it's loading these changes a fact pops up, with things like 'did you know Bell covers 96% of Canada' and other tidbits that reminds you of the company but isn't too in your face.

There is also a contest component. The individual with the most 'likes' on facebook will be featured on billboards across Canada, win a phone of their choice as well as get free service for a year.

Here's a quick video:

 

I think this is a great idea for an online campaign and a great use of social media, my only complaint would be that Bell doesn't try and tie in any mobile aspect even though smart phones have the capabilities to make this a much more fully integrated campaign. 

McDonald's A to Z

Although there are many mediums that can be used in an ad campaign, an integrated advertising campaign can be one of the best ways to get your message across as it spreads it quickly and through a variety of mediums that can hit your target demographic at a variety of levels.

A great example of this is McDonald's A to Z campaign in the UK that is designed to reassure parents about the high quality of their food, their dedication to corporate social responsibility, and more.

“Everything from our ingredients to our people. Discover what makes McDonald’s.”

In a 60 second television spot, they have children, their parents and farmers interacting with each letter of the alphabet to show case behind the scene stories.

  

  The campaign is carried over through print ads and trayliners

 on the side of trucks

 

And finally with the a-z.mcdonalds.co.uk website which carries over the same feel and vibe as the rest of the campaign.

It's an effective campaign because there is consistency and it shows how the more conventional forms of media can drive traffic to the website which provides a more in-depth and comprehensive format for the message they are trying to deliver.