Bell Canada's "Social Portrait" is an interactive campaign that the company is using to showcase themselves as a social media connector.
If you give their program permission, they will use personal facebook or twitter data to create a portrait made up of typography to construct an image of your digital life.
The app uses tweets and status updates to create a profile picture that is unique to each user. You can customize, download or share your social portrait and every time you make a change to it during it's creation while it's loading these changes a fact pops up, with things like 'did you know Bell covers 96% of Canada' and other tidbits that reminds you of the company but isn't too in your face.
There is also a contest component. The individual with the most 'likes' on facebook will be featured on billboards across Canada, win a phone of their choice as well as get free service for a year.
Here's a quick video:
I think this is a great idea for an online campaign and a great use of social media, my only complaint would be that Bell doesn't try and tie in any mobile aspect even though smart phones have the capabilities to make this a much more fully integrated campaign.
Great post Jorgianna, and I agree with you with respect to the lack of mobile integration; for a communications company, I find it strange that they didn't take the extra step or effort to further their idea- regardless, I think it's an interesting idea.
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