Above are two of the ads that Clean and Clear has been using to promote this cause. There is a small amount of body copy that connects the images to the cause and tries to pull you in.
Below is more information on the promotion.
Monday, 7 November 2011
Friends Building Futures
Above are two of the ads that Clean and Clear has been using to promote this cause. There is a small amount of body copy that connects the images to the cause and tries to pull you in.
Below is more information on the promotion.
Predators
So far we've looked at two page takeovers, one that didn't present itself as an ad and another which was clearly an advertisement but didn't have the same strong pull as the first.
Now I've decided to take a look at an expandable big box ad for
http://mx.mediamindspain.com/depredador/depredador.html
It's a rollover ad with a click option to start the game. In the beginning it doesn't seem as engaging as the previous two ads and doesn't have as large as a presence as there are two others ads on the page for a different product.
However, once you roll over, you have the option to play a game which is similar to shooting games that are fairly popular right now, tying in the content of what they are trying to sell (a movie about killing alien predators) with the ad itself.
This engages the consumer more than the previous ads and regardless of whether you win or lose it ends with a call to action although the words in the call to action have been altered accordingly. And since the alien runs across the screen and is all over the home page, it's similar to a take over ad in a way.
The close and sound button are clearly visible at the top right hand corner of the ad itself.
Now I've decided to take a look at an expandable big box ad for
http://mx.mediamindspain.com/depredador/depredador.html
It's a rollover ad with a click option to start the game. In the beginning it doesn't seem as engaging as the previous two ads and doesn't have as large as a presence as there are two others ads on the page for a different product.
However, once you roll over, you have the option to play a game which is similar to shooting games that are fairly popular right now, tying in the content of what they are trying to sell (a movie about killing alien predators) with the ad itself.
This engages the consumer more than the previous ads and regardless of whether you win or lose it ends with a call to action although the words in the call to action have been altered accordingly. And since the alien runs across the screen and is all over the home page, it's similar to a take over ad in a way.
The close and sound button are clearly visible at the top right hand corner of the ad itself.
Tuesday, 1 November 2011
TinTin Takeover
http://www.mediamind.com/creative_zone/Tin_Tin_Levitator/index.html
Here's another home page takeover, but unlike our previous X-Men one, this one is activated when the user clicks on the big box ad.
As well, this one has a sound option, a pause button as well as button in the right hand corner that allows you to close the ad whenever you choose.
Although not as visually grabbing as the X-Men one, it does give you the option to see more than just the trailer. You can view a gallery and a synopsis when you do that it brings you to either the right or left of the webpage.
It's a good ad but not as fun or attention grabbing as the X-Men one but I think it does get across what it needs too.
Here's another home page takeover, but unlike our previous X-Men one, this one is activated when the user clicks on the big box ad.
As well, this one has a sound option, a pause button as well as button in the right hand corner that allows you to close the ad whenever you choose.
Although not as visually grabbing as the X-Men one, it does give you the option to see more than just the trailer. You can view a gallery and a synopsis when you do that it brings you to either the right or left of the webpage.
It's a good ad but not as fun or attention grabbing as the X-Men one but I think it does get across what it needs too.
Aldo Shoes For Life
The popular shoe company Aldo has created an online promotion where you play three games to win the chance of free shoes for life (2 pairs a year for the next 25 years).
http://www.aldoshoesforalifetime.com/
The site lets you play three different games of chance and each time you pick your 'lucky shoe' and hope you win.
It's an effective promotion for both the consumer and the company because after the player has played all three games they are given a coupon for a fifteen percent discount (if they win all three games), which allows them to feel like they got something of worth while encouraging purchases since the coupon comes with an expiration date.
The website is also really cute and a great way to promote the new shoes for the season. I know I saw a few on there that I ended up searching for at their online store since I hadn't seen them before.
It's a fun and effective way to promote their shoes while also giving back to their loyal customers. What do you guys think?
X-Men First Class
Online ads are some of my favourite forms of advertisements just based on the level of interaction and creativity that you can get with it. It's like a meld of television and magazines but all at one spot with a clear idea of who your target market is.
A great example of a online interactive ad is this:
http://www.mediamind.com/creative_zone/X_Men_First_Class/index.html
It's a homepage takeover and it's great because it is aimed directly at it's target market and it's set up in a way that it doesn't feel like a typical advertisement. I think the clips you get after clicking on one of the characters is a great touch. And if you don't want to see little video clips there is also a gallery option that you can browse through to see stills from the movie.
Despite how much I love this ad, that's not to say it doesn't have flaws. For one, I have no idea where the close button is and once it goes to the actual take over aspect, I can't find a sound button.
I'm not sure if that's a result of it being on mediamind or what, but those are two things that should not have been omitted.
Ads that miss the mark
I think everyone knows the Old Spice 'the man your man could smell like' commercial. It was one of the most effective marketing campaigns for an established product and tripled sales by about 300% while successfully repositioning the brand from an 'old man's' product to something a new generation would want to use.
As with most successful things, there have been a lot of imitators, some successful, some not so much.
An example of an ad campaign that tries to have the same field as the Old Spice ad is Dairy Queen. They have created a whole campaign around the idea that 'good isn't good enough' which might work if the focus was on the food but instead, we get commercials like this:
I don't know about you, but this ad doesn't make me want to buy what they're selling.
The reasons the Old Spice ads worked was because it hit on the reason why men wear cologne while also successfully targeting potential female consumers who might purchase the product for their boyfriends/husbands/etc. while being amusing.
As well, the humour aspect made it an instant viral hit giving it double the impact as it had a strong online presence as well.
The Dairy Queen commercial ... I don't even know who this would be appealing too. It's not selling the product, not really, and as such it fails on a whole even if someone finds it amusing it hasn't gone viral.
In my opinion it misses the mark.
What do you guys think?
As with most successful things, there have been a lot of imitators, some successful, some not so much.
An example of an ad campaign that tries to have the same field as the Old Spice ad is Dairy Queen. They have created a whole campaign around the idea that 'good isn't good enough' which might work if the focus was on the food but instead, we get commercials like this:
I don't know about you, but this ad doesn't make me want to buy what they're selling.
The reasons the Old Spice ads worked was because it hit on the reason why men wear cologne while also successfully targeting potential female consumers who might purchase the product for their boyfriends/husbands/etc. while being amusing.
As well, the humour aspect made it an instant viral hit giving it double the impact as it had a strong online presence as well.
The Dairy Queen commercial ... I don't even know who this would be appealing too. It's not selling the product, not really, and as such it fails on a whole even if someone finds it amusing it hasn't gone viral.
In my opinion it misses the mark.
What do you guys think?
Tuesday, 18 October 2011
'Your Man' Reminder App
Need a reminder to check yourself for breast cancer? There’s an app for that. And instead of a static calendar or alert you have the option of picking one of six men to remind you to give yourself a breast exam.
Everyone knows sex sells. Clothes, perfumes, even burgers as we’ve seen over the past few years, but using sex to inform and sell a health cause? That’s new.
And I’m not talking about the ‘you have sex, you die’ use of it either, here’s a Public Service Announcement (PSA) from Rethinking Breast Answer that show cases this interesting use of sex appeal to get, and keep, the attention of their target market while getting across pertinent information:
Now, in some of the youtube comments people pointed out that it objectifies men and its’ reverse sexism' but I’ll be honest, I found it amusing. It’s entertaining, educational (got across the major points on checking yourself out with their TLC bit) and effective (I watched the whole thing and I won’t lie, I normally zone out on PSA) and since I learned about it through facebook it has great potential for going viral if it hasn’t already.
Add in the fact that it also has a mobile aspect, it’s already hit on two of the biggest ways to get your message out to a public that is inundated with messages about breast cancer. Online and through the use of cellphones.
As well, advertising online using this as the basis for the campaign could be a lot of fun and could mimick aspects of the actual app using a real media ad so you can experience it without actually downloading it and I think there would be quite a few click throughs to the actual website.
This sex sells cancer awareness isn’t just aimed at females either.
Here’s an ad aimed at men to check themselves out for testicular cancer. This one is more sex driven (and has been tagged 18+ on youtube and is kinda NSFW so click with caution) then the previous one and isn’t as up front about the purpose behind the ad but I think it does your grab your attention and is amusing:
Again, it’s entertaining, informational and it gets the point across.
It uses sex appeal and shock factor to keep you watching and let’s face facts here, underwear model plus an accent equals their target audience paying attention, but how effective is it?
I’m pretty sure I won’t be seeing that Rhian ad on television over here and I haven't seen any mobile or online aspects to spread it. Is there any point in creating an ad if it’s not likely to get seen?
As well both of these ads, Rhian more so then Your Man App, have the potential to cause controversy and might cause attention that is more harmful then helpful.
What do you guys think?
PSA (Public Service Announcement) - An ad intended to raise awareness of an issue and potentially lead to action.
Everyone knows sex sells. Clothes, perfumes, even burgers as we’ve seen over the past few years, but using sex to inform and sell a health cause? That’s new.
And I’m not talking about the ‘you have sex, you die’ use of it either, here’s a Public Service Announcement (PSA) from Rethinking Breast Answer that show cases this interesting use of sex appeal to get, and keep, the attention of their target market while getting across pertinent information:
Now, in some of the youtube comments people pointed out that it objectifies men and its’ reverse sexism' but I’ll be honest, I found it amusing. It’s entertaining, educational (got across the major points on checking yourself out with their TLC bit) and effective (I watched the whole thing and I won’t lie, I normally zone out on PSA) and since I learned about it through facebook it has great potential for going viral if it hasn’t already.
Add in the fact that it also has a mobile aspect, it’s already hit on two of the biggest ways to get your message out to a public that is inundated with messages about breast cancer. Online and through the use of cellphones.
As well, advertising online using this as the basis for the campaign could be a lot of fun and could mimick aspects of the actual app using a real media ad so you can experience it without actually downloading it and I think there would be quite a few click throughs to the actual website.
This sex sells cancer awareness isn’t just aimed at females either.
Here’s an ad aimed at men to check themselves out for testicular cancer. This one is more sex driven (and has been tagged 18+ on youtube and is kinda NSFW so click with caution) then the previous one and isn’t as up front about the purpose behind the ad but I think it does your grab your attention and is amusing:
Again, it’s entertaining, informational and it gets the point across.
It uses sex appeal and shock factor to keep you watching and let’s face facts here, underwear model plus an accent equals their target audience paying attention, but how effective is it?
I’m pretty sure I won’t be seeing that Rhian ad on television over here and I haven't seen any mobile or online aspects to spread it. Is there any point in creating an ad if it’s not likely to get seen?
As well both of these ads, Rhian more so then Your Man App, have the potential to cause controversy and might cause attention that is more harmful then helpful.
What do you guys think?
PSA (Public Service Announcement) - An ad intended to raise awareness of an issue and potentially lead to action.
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